St. Rita’s Medical Center is a huge, world-class health care facility located in a rural Ohio town. Despite offering great care, patients were leaving in droves for competitors in larger markets like Columbus, Cincinnati and Toledo. Why? Because the community naturally assumed that bigger meant better. So, we used a creative multi-media brand advertising strategy to show patients just how special their medical center really was. The result? year-over-year growth that led to the expansion of the Emergency Department, a continued investment in new technologies and better retention of medical talent.
The emergency care needs of the local community were growing. The administrators at St. Rita's Medical Center knew that adequately accommodating those needs required a substantial overhaul of existing emergency department capabilities. They also knew that doing so posed a minor inconvenience to the patients and families in current need. Despite this drawback, our multi-media advertising campaign helped patients find value in the temporary inconvenience by focusing on the benefits of the expansion.
Tasked with boosting awareness and adoption of a new electronic medical record system, we helped St. Rita's Medical Center convince a skeptical, cautious audience of the benefits and security of online health records. Our multi-media advertising solution featured testimonial from real members of the community who had already embraced the new system. By taking the time to understand the concerns of our audience, we drove the patient adoption rate beyond initial projections.
Hoping to combat childhood obesity rates in the local community, St. Rita's Medical Center partnered with us to promote a health fair for kids. Our creative advertising campaign effectively got the word out and helped ensure that the new event was a huge success.