How do you engage and motivate a diverse salesforce spanning two countries to meet challenging new goals that evolve year-to-year, or sometimes even month-to-month? How do you effectively communicate to the salespeople sitting in front of customers as well as the sales managers sitting behind the desk at the dealership? These were the questions facing Mack Trucks, and for the last 15 years, we have been the answer.
Believe it or not, this started out as a paper-based salesforce incentive program. In today's fast-paced environment, that dog simply won't hunt. So, we overhauled the entire reward program, brought it online and optimized it for mobile. Now, Mack's salespeople have a truly engaging incentive program that they can interact with anytime, anywhere.
Even the best employee incentive program in the world won't do a bit of good if the end users aren't excited about engaging with it. So, we helped Mack get its sales team all riled up with dynamic, brand-centric collateral delivered right to their doors. Our creative direct mail solutions left the salesforce chomping at the bit to get started with the reward program, year after year.