Facing a decrease in enrollment and a diminishing presence in the market, Kent State University was looking for a source of renewed energy that would attract new students and stimulate growth while redefining what it meant to be a KSU student. That’s where we came into play, creating a re-branding campaign that would help them move beyond the past into a bright and promising future.
We crafted a new brand image around one small, yet powerful word: IMAGINE. This forward-looking theme was easily adaptable to a variety of contexts and provided the university with a means to carry its message far into the future. As a result, enrollment increased by 6% and the university gained a renewed sense of pride that has since helped them to become one of the largest universities in Ohio.