With a diverse customer base buying your products across several different retail channels, managing and tracking your marketing efforts quickly spirals out of control. From offers targeted at end consumers and certified roofing contractors to armed forces veterans, GAF was consuming extraordinary resources just to keep their promotion program afloat. That’s when they turned to us for a prophetic marketing solution.
With different messages targeted at distinct customer bases, it was hard for GAF to track and manage ongoing sales promotions. To make matters worse, consumers were confused about where to find relevant offers. Our prophetic marketing solution gave GAF a single online hub that made it easy to manage promotions across multiple customer bases and distribution channels. Plus, it gave consumers a centralized location to find rebates and other offers.
With 125 years of history, GAF is one of the most iconic brands in the construction industry today. Our prophetic marketing solution helped them celebrate in style with a consumer sweepstakes campaign that generated tons of positive brand exposure and collected valuable customer data for future marketing initiatives.