Boa, a footwear technology company, figured out how to replace shoelaces with an innovative fastening system that offered customers a better fit. While the product was well-received within the athletic and medical industries, educating and converting new customers remained a challenge. That’s when Boa turned to us for a marketing solution that could not only engage new customers, but also build a database to support ongoing marketing efforts.
Boa needed help engaging with prospects at industry trade shows and at golfing events within targeted markets. A prophetic marketing solution engaged consumers with an interactive iPad app that showcased Boa's innovative product. At the same time, our app enticed prospects to share personal data for a chance to win cool prizes. This data was then used for ongoing marketing initiatives aimed at nurturing leads and converting new customers.