Promotions and Incentives are Magnets for Millennials

4 Ways Social Media Promotions Grow your Brand

When properly executed, social media promotions enhance your visibility, getting your brand seen by more people. The aim of a social promotion campaign is to incentivize customers to actively engage with your brand, while simultaneously growing your online communities and gathering useful data. In this post, we’ll explore how social… More

How to minimize the legal risk of a sweepstakes.

Whether you want to run a consumer sweepstakes, an Instagram photo contest or a mail-in rebate campaign, there are specific legal hurdles that all sales promotions must clear in order to stay out of trouble with FTC and state regulations. For example, failure to fulfill your mail-in rebate within the… More