Best Laid Plans

Content marketing: 3 tips for better content

The advantage of added value.

The effectiveness of traditional marketing is diminishing by the minute, forcing marketers to seek new opportunities to reach potential customers. Content marketing may provide a viable solution.

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant,… More

How to minimize the legal risk of a sweepstakes.

Whether you want to run a consumer sweepstakes, an Instagram photo contest or a mail-in rebate campaign, there are specific legal hurdles that all sales promotions must clear in order to stay out of trouble with FTC and state regulations. For example, failure to fulfill your mail-in rebate within the… More

Want better conversion? Know your audience.

Converting prospects into customers starts with clearly defining your target audience. This is the only way to get the right people to engage with your brand. If you skip this step, there‚Äôs almost no way your marketing content will land with the impact you brand needs. Here are some great… More